With 2017 concluding, we’ve wrapped up another year of in-depth retail consumer research. With some help from our friends at Market Measures, we surveyed 2,000 qualified retail shoppers in the US and UK about their shopping behaviors, preferences, and what they’d like to see more of from brands. Now that we’ve analyzed the results, we’re eager to show you what you can do to improve customer engagement while driving revenue.
Some key consumer insights include:
- 60% would consider attending retail events if invited.
- 52% still plan on shopping mostly in-store in 2018.
- 87% think retailers need to do a better job providing product & service experiences.