Yorkshire Building Society (YBS) has used BookingBug to become the first mortgage provider enabling customers to book in-branch and telephone appointments at any of its 200+ locations or UK-based contact centers.

In this case study, you'll learn about:

  • Yorkshire Building Society's newfound differentiation from other mortgage providers 

  • How YBS drove more higher quality leads into brances for face-to-face appointments

  • Where they're looking to continue innovating

Read the case study to learn how placing emphasis on customer experience differentiates some financial institutions from the rest.