In Part 1 of Optimizing the Branch, we examined the role of bank branches today. Despite their much-heralded decline, the branch is still alive and well; in fact, it’s thriving. Banks have managed to strip away time-consuming and therefore costly transactional tasks, to let staff focus on the high-value customer activities.

 

In Part 2 we turn attention to the future of the branch, we look at:

 

  • How banks will be optimized to meet the demands of a rapidly changing world

  • How the branch is re-evaluating the look and feel of the physical 

  • How a ‘superteller’ will evolve the in-branch experience and steadily make the branch a hub for trusted financial expertise once again

 

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